Jennifer Steinhauser

1.  ''Today brands are built emotionally,'' Ms. Lastrina said. ''You have to get a message across and show what the brand ideology means to her life.''

The above quote depicts the value of advertisement, and its role in conveying an image. Department stores sell clothing, among other things. This article is explaining that department stores are trying to establish themselves as a brand, much like speciality clothing companies have already done. Clothing is being advertised by department stores, so that consumers become familiar with the image, which, in turn, will increase brand identity.

2. Truthfully, I can only think of one example of an ionic clothing company: Burberry. Burberry is a high end speciality clothing company, that has an image oriented towards youth. Many advertisements present models in their late teens, early twenties.  Burberry could easily be considered luxury clothing, providing a sophispicated and clean image. The Burberry image is apparent because of their signature tartan pattern.From advertisements, I gather that the company markets to privelidged young adults, but the market is also open to older individuals, too. By owning a Burberry clothing article, a customer is able to feel luxourious, while sharing an endless feeling of youth.

http://www.google.com/imgres?imgurl=http://www.refinery29.com/img/emma-watson-burberry-ad-campaign-1.jpg&imgrefurl=http://www.refinery29.com/just-released-burberry-plucks.php&h=400&w=600&sz=106&tbnid=GakdZ6mlupIW-M:&tbnh=90&tbnw=135&prev=/images%3Fq%3Dburberry%2Bad&zoom=1&q=burberry+ad&hl=en&usg=__tZwQIEhmRASxNmyesOsTuPZW6iw=&sa=X&ei=73PmTPU625CfB4j5qfAN&ved=0CB0Q9QEwAA

3. When purchasing clothes, brand image is an important aspect for me. Brand image is partially due to reputation. If a company has a good reputation for quality clothing, I will be much more likely to purchase the article rather than buy a "nameless" brand. Although, a brand image only goes so far. Simply because the clothing looks good on the model, does not mean it will look good on the individual. Therefore, a person defines the clothing. If the individual is confident with the clothing he, or she, is wearing, the brand image can be conveyed successfully.